Designing VowVista: A Product Vision to Disrupt Wedding Venue Discovery
Fractional Chief Product Officer • Product Strategy & Vision (In Development)
Company:
VowVista (East Gate Partners)
Category:
B2B2C Wedding SaaS
Status:
Product vision complete; in development
Role:
Fractional CPO
Primary Goal:
Disrupt legacy venue marketplaces
Focus:
Strategy, vision, economics
Why This Case Study Is Different
This engagement focused on designing a net-new product strategy and operating blueprint. Outcomes shown below are forecasted, not yet realized, and are based on validated research, market sizing, and economic modeling.
The Strategic Challange
Gen Z couples lack confidence when choosing wedding venues, while operators pay high costs for low-intent leads from legacy platforms like The Knot. The oppertunity was to design a structurally different discovery and booking model.
Product Vision
- Transparent, instant pricing tied to real constraints
- AI-powered venue matching based on aesthetics and budget
- Unified discovery, availability, and booking workflows
- Decision collaboration tools for couples and famalies
Forecasted Impact (Modeled)
Related Publication
This product vision and strategy work was later published for a senior audience, focusing on how customer-centric product vision can drive outsized growth.
Published Article:
CXO Dispatch • Founder & Executive Strategy
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