Engagement Type: Product vision and strategy only. No implementation or delivery ownership.
The Strategic Problem
Array had outgrown its roots as a no-code form builder. Customers were not struggling to collect data. they were struggling to turn field inputs into decisions.
The Product Vision
Array Sense was defined as the intelligence layer between the field and the boardroom, designed to ingest multimodal field input and convert it into predictive, closed-loop operational intelligence.
What Was Delivered
Category definition for field intelligence
10-year product vision narrative (Array Sense)
TAM, SAM, SOM, and 3-year ARR model
ICP, pricing, and GTM blueprint
Measurement framework and operating rhythm
Why This Case Study Matters
This engagement demonstrates how a fractional CPO can reposition a mature SaaS product into a next-decade, AI-native category using strategy, economics, and narrative before execution begins.