Sotia: Building Behavioral Intelligence for Promotions Without Politics
Founder / Fractional CPO • Product Vision & GTM (In Development)
Company:
Sotia
Category:
Behavioral Intelligence SaaS
Status:
In Development
Role:
Founder / Fractional CPO
Primary Goal:
Promotions without politics
Focus:
Vision, GTM, economics
The Problem
Most organizations still rely on subjective performance reviews and political calibration processes. High-impact contributors are often invisible, while promotions favor proximity, narrative control, and percieved confidence.
The Product Vision
Sotia is designed to make invisible work visible through standardized behavioral intelligence layer called the Sotia Intelligence Quotient (SIQ).
- Ownership, Alignment, Clarity, and Collaboration as measureable behaviors
- Passive signal capture form tools teams already use
- Explainable scoring with click-through evidence
- Predictive promotion readiness and attrition risk
Who It Serves
- Employees: Clear feedback loops and predictable growth paths
- Managers: Early signals for coaching and intervention
- Executives: Real-time visibility into execution health
- Investors: Leading indicators of culture and delivery risk
Go-to-Market Strategy
Sotia is positioned as an enterprise-first, sales-led platform with paid pilots used to establish trust and proof.
- Initial ACV ≈ $115K
- Enterprise pilots with department-level expansion
- Target NRR ≈ 140%