About Adam M. Root

Adam M. Root is a Fractional Chief Product Officer and product vision architect known for bringing clarity, calm, and conviction to high-growth B2B SaaS and AI companies at critical inflection points. With nearly two decades of experience building, scaling, and advising technology companies, Adam specializes in helping founders and product leaders move from reactive execution to evidence-backed strategy. His work sits at the intersection of product discovery, behavioral insight, and disciplined delivery, designed for teams that can no longer afford to guess.

Adam’s track record spans founding and exiting venture-backed companies, raising over $17M in capital, and serving as a former VP of Product at a Nasdaq-listed company. He has led product strategy and launches for multimillion-dollar platforms across construction tech, HR tech, hospitality SaaS, and AI-driven systems, including BuildArray, VowVista, Sotia, and FieldPulse. Multiple clients have gone on to raise Series A and B funding, double net revenue retention, or materially reduce churn and CAC within quarters of engagement.

What differentiates Adam is not just experience, but method. He is known for reversing the typical product playbook by starting with macro forces, PESTLE analysis, and large-scale surveys before moving into AI-moderated interviews and vision creation. This approach replaces opinion with proof and aligns teams around a single product thesis, a sequenced roadmap, and clear execution plans. The result is investor-grade product vision paired with real operating leverage, not just slides.

Today, Adam partners with mission-driven, funded companies as a high-leverage Fractional CPO, helping leadership teams regain focus, rebuild belief, and ship products that actually scale. Clients often describe working with him as going from fog to floodlights. His work is grounded in rigor, integrity, and long-game thinking, with one goal above all else: turning uncertainty into aligned action that compounds.